earthe positive copyEarth Positive®

Earth Positive® is a green revolution in promotional apparel: Climate Neutral T-shirts
Organic and ethically made, but crucially, manufactured solely using sustainable energy generated from wind and solar power, EarthPositive® is a practical and immediate solution for business and fashion to face their biggest challenge and take immediate action to combat climate change.

EarthPositive® apparel is made to demonstrate the highest possible environmental, social and ethical standards, in one of the world’s most environmentally damaging industries, and to provide the music, fashion and promotional garment industries with a familiar product with which to promote awareness and take action on climate change.

A textile collection with a positive social message, and a minimal environmental footprint.
The development project for EarthPositive® apparel has taken two years to complete;
The collection for 2011 is larger than ever and illustrates a firm commitment for ethical and sustainable Production for the future.

Earth Positive® apparel is made in manufacturing facilities in India powered by wind turbines, from low impact organic cotton under the Global Organic Textile Standard (G.O.T.S) and certified by the Soil Association (UK).


bamboo copyContinental® BAMBOO

Continental® BAMBOO jersey is combined with 30% ORGANIC cotton to give stability, beautiful softness and perfect printability.
Naturally sustainable BAMBOO is rapidly emerging into the fashion world.

Fabric woven from bamboo yarn is light, almost translucent, and softer than cotton. It has a natural quality that feels like silk, but has the advantage of being machine-washable. This natural fibre is hypoallergenic, absorbent, and fast drying. It is naturally anti-bacterial and will not hold odour. Like other natural fibres, it allows the body to breathe as the fabric absorbs the perspiration away from the body.

It also is the most sustainable of the natural fibres. It is fast-growing – the type of bamboo used for making fabric, commonly known as Moso, can reach a mature height of 75 feet in just 45 to 60 days. It needs no pesticides and, If there is sufficient rainfall, no additional irrigation is required. It regenerates naturally through an extensive root system that sends out an average of four to six new shoots per year. It can be harvested and harvested, and it will grow again and again. And when your bamboo garment finishes its useful life, it can return to nourish the earth, as it is 100%biodegradable.


wrap copyWRAP

WRAP “Worldwide responsible accredited production” is an independent, objective, non-profit team of global social compliance experts dedicated to promoting safe, lawful, humane, and ethical manufacturing around the world through certification and education.

WRAP 12 Principles

– Compliance with Laws and Workplace Regulations Facilities will comply with laws and regulations in all locations where they conduct business.

– Prohibition of Forced Labor Facilities will not use involuntary, forced or trafficked labor.

– Prohibition of Child Labor Facilities will not hire any employee under the age of 14 or under the minimum age established by law for employment, whichever is greater, or any employee whose employment would interfere with compulsory schooling.

– Prohibition of Harassment or Abuse Facilities will provide a work environment free of supervisory or co-worker harassment or abuse, and free of corporal punishment in any form.

– Compensation and Benefits Facilities will pay at least the minimum total compensation required by local law, including all mandated wages, allowances & benefits.

– Hours of Work Hours worked each day, and days worked each week, shall not exceed the limitations of the country’s law.  Facilities will provide at least one day off in every seven-day period, except as required to meet urgent business needs.

– Prohibition of Discrimination Facilities will employ, pay, promote, and terminate workers on the basis of their ability to do the job, rather than on the basis of personal characteristics or beliefs.

– Health and Safety Facilities will provide a safe and healthy work environment. Where residential housing is provided for workers, facilities will provide safe and healthy housing.

– Freedom of Association and Collective Bargaining Facilities will recognize and respect the right of employees to exercise their lawful rights of free association and collective bargaining.

– Environment Facilities will comply with environmental rules, regulations and standards applicable to their operations, and will observe environmentally conscious practices in all locations where they operate.

– Customs Compliance Facilities will comply with applicable customs laws, and in particular, will establish and maintain programs to comply with customs laws regarding illegal transshipment of finished products.

– Security Facilities will maintain facility security procedures to guard against the introduction of non-manifested cargo into outbound shipments (i.e. drugs, explosives biohazards and /or other contraband).


tencel copyTENCEL® – the Eucalyptus fibre

For 2011 we introduce a new and exiting fabric quality in 4 new designs from Continental. TENCEL® is well-know for its outstanding physical characteristics – silky softness and luxurious drape, and with an excellent moisture absorbency and naturally hygienic. It has the Oeko-tex 100 certificate and even the EU flower.

TENCEL® Lyocell, to give it its full name is the most environmentally friendly cellulosic fibre available today. It is produced exclusively from the wood pulp of Eucalyptus trees certified by the Forestry Stewardship Council (FSC). The only chemical used in the TENCEL® manufacturing is the non-toxic solvent, amine oxide that allows closed-loop processing where up to 99% of the chemical is perpetually re-used. This minimises the impact on the environment and conserves both energy and water.

The EU awarded this process the Environmental Award 2000 in the category “technology for sustainable developments”.


bra miljöval copyBra Miljöval

New also for 2011 is our recent certification Bra Miljöval (Good Environmental Choice) issued by the Swedish Nature Protection society (Naturskyddsförening) – which is something we are very proud to be associated with! Licensnr: 4-2010-0225-7


gots copyG.O.T.S

The Global Organic Textile Standard (G.O.T.S) covers the production, processing, manufacturing, packaging, labelling, export, import and distribution of Earth Positive®. It ensures the organic status of the cotton from seed to final product and is a guarantee to the consumer. The Soil Association is part of GOTS and are the local certifying body in the UK Only azo-free dyes are used in Earth Positive®.

Justice for workers
To help tackle the social injustice often seen in manufacturing Earth Positive® goes further, making transparent the entire supply chain through an independent audit by the FAIR WEAR FOUNDATION, which promotes fair labour conditions in the clothing industry. The factory has by signing up to the FWF agreed to an 8 point Code of Conduct.


carbontrust copyThe carbon footprint

The carbon footprint (CO2) is the total carbon dioxide (and other greenhouse gases) emitted during the cultivation and harvesting of cotton, fibre processing, textile production, packaging, transportation and warehousing in the EU. The carbon footprint of Earth Positive® has been reduced by up to 90% through a combination of innovative product design, low impact organic farming, efficiency in manufacturing and by using renewable wind power. The Carbon Trust (UK) has provided an independent verification and Earth Positive® was the first textile brand to be able to use their CO2 reduction label as a means of communicating this.


hanes org copyComfort soft organic

The healthiest and softest sensation on your skin
Many people consider it important to eat organic food. Obviously, we need to be aware of what we put into our bodies and especially what we feed our children. Thanks to a serious commitment by growers, manufacturers and retailers, chemical-free clothing is now easily available to the consumer who would rather not contribute to more toxins on the farms, in their homes, and on their bodies. If you care about what you put in your body, it is certainly time to consider what you put on your body. By making the switch to organic cotton, you have a positive impact on the environment. You choose the eco-friendly option by protecting and conserving our water resources, replenishing and improving soil fertility, improving land quality and our planet in general.


öko tex copyConcept of OEKO-TEX® Standard 1000 OEKO-TEX®

Standard 1000 is a testing, auditing and certification system for environmentally friendly operations along the textile chain. It includes all operationally relevant areas (management, production technologies, use of resources, quality assurance, safety precautions, social working conditions etc.) in its examination of sustainability.

To be certified according to OEKO-TEX® Standard 1000, companies have to meet defined criteria regarding their environmentally friendly and socially acceptable production process at all production stages and provide proof that at least 30% of total production have already been certified according to OEKO-TEX® Standard 100.

The company is inspected by an independent auditor from OEKO-TEX® International – Association for the Assessment of Environmentally Friendly Textiles. The certificate is valid for three years and can be renewed upon request.

The central idea behind OEKO-TEX® Standard 1000 is the continuing optimisation of environmental performance on the basis of targets and measures which are re-defined each year. The use of advanced production technologies provides the benchmark for the regular further development of criteria and limit values.


fair wear copyFairwear

Fair Wear Foundation (FWF) is an independent, non-profit organisation that works with companies and factories to improve labour conditions for garment workers.

FWF’s 80 member companies represent over 120 brands, and are based in seven European countries; member products are sold in over 20,000 retail outlets in more than 80 countries around the world. FWF is active in 15 production countries in Asia, Europe and Africa.

FWF keeps track of the improvements made by the companies it works with. And through sharing expertise, social dialogue and strengthening industrial relations, FWF increases the effectiveness of the efforts made by companies.

Fairwear guiding principles

Supply chain responsibility = realising that the Code can only be fulfilled when sourcing companies, as well as factory management, actively pursue practices that support good working conditions.
Labour standards derived from ILO Conventions and the UN’s Declaration on Human Rights = basing FWF’s Code on internationally-recognised standards which have been set through tri-partite negotiation.
Multi-stakeholder verification = verification processes developed through multi-stakeholder negotiation, and involving experts from diverse disciplines and perspectives in FWF verification teams.
A process approach to implementation = paying special attention to the means (i.e. building functioning industrial relations systems over time) in order to achieve the end (i.e. sustainable workplace improvements).
Involvement of stakeholders in production countries = engaging local partners in shaping FWF’s approach in a given region or country.
Transparency = keeping relevant stakeholders informed of FWF policies, activities, and results; publicly reporting on member company efforts to fulfil FWF requirements.


fairtradeFairtrade Certified Cotton

Increased income Fairtrade guarantees farmers a better price for their cotton. This means they are more able to support their families and invest in their farms. Housing can be improved, children can stay in school, and farmers can choose to stay on their land instead being forced to migrate to cities.Community development

The Fairtrade price includes a premium that is set aside to invest in social and environmental projects. This ensures that communities have the ability to fund long-term improvement. Elected farmer committees decide democratically how these premiums are spent. In India farmers have agreed to spend the premium on health insurance, water conservation and income generating schemes.

Strength in togetherness Fairtrade certification requires farmers to organise themselves into associations or co-operatives. This leads to the pooling of resources and puts them in a stronger position when selling their cotton.

Choosing Fairtrade gives small-scale farmers the power to improve their livelihoods.
Look for the FAIRTRADE Label, your independent guarantee that products have been made using Fairtrade certified cotton.

salvage2100% recycled

We salvage waste cuttings from organic cotton clothing, shredded them, blended with recycled plastic bottles, and turned them into t-shirts and sweatshirts.